Program Location: Middleton, WI
By: Colin Higgins
For Growing Food and Sustainability (GFS), our training week signified the end of a successful journey through our first year or so, and the fresh start of a second year. Unlike the first training week though, this one witnessed the continuation and growth of existing programs and the beginning of even more! Likewise, this training week had more participants attending, and caused the same amount of (if not more) giddy excitement and inspiration that last year’s did.
One of the most exciting areas of growth for me to witness was that of our farmers market stand. Last year we had a booth at the farmers market with ample kids activities – we reached many new families with them, but did not sell any produce. This year during training week there was time for our team to plan out what we wanted the market stand to look like, with focuses on selling produce and increasing attendance at the market. I found it especially exciting that we focused on this in our training week, as it is a way to get participants involved directly with the revenue generation aspect of our program and a way to ensure a successful farmers market stand. In our discussion we built on the rough plans to have an event promoting the market. We decided to have a Summer Season Farmers Market Kickoff which happened yesterday, Tuesday 6/18.