Mind mapping for social entrepreneurship

By Merrill Schmidt
Location: Little Rock, Arkansas

We just finished the second week of Little Rock Summer of Solutions, and there’s a lot going on! We’ve been gardening, attending trainings, planning our summer projects, cooking community meals, and connecting with different organizations. Even though launch week is over, we’re still learning lots of new information—how to weatherize a house, how to lead a cooking class, how to start a business. In order to prepare for the rest of summer, we formed committees for planning specific programs, such as garden management and community dinners.

So far, I’ve particularly enjoyed our entrepreneurship workshops with Matt Hampton of Elevate Entrepreneurship Systems. Through weekly workshops, Matt is helping us develop social enterprises. Last week we learned about business modeling. Matt explained that there are four fundamentals of business: human resources, marketing, operations, and finances. First we practiced business modeling using Starbucks as an example. We mapped out how Starbucks carefully manages its operations, human resources, and marketing to create a cool coffeehouse environment. With its trendy vibe, Starbucks is able to sell $5 cups of coffee and bring in revenue.Image

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